Copywriter · Curator · Brand Strategist — Bangalore
Twelve years shaping narratives for brands that millions of people encounter every day — from India's biggest fashion platform to global tourism boards. Now independent, and sharper for it.
About
I'm Marisha — a copywriter, curator, and brand strategist with 12 years in the content space. I've led creative strategy for category-defining brands and helped businesses perform better through copy and creatives that actually convert.
My approach is simple: I work closely with the business while keeping one eye firmly on the audience. With a grounding in data and a genuine love of language, I build content that is both felt and measurable.
I hold a Masters in Tourism, Heritage and Development from the University of Glasgow — which is really just a formal way of saying I've always been drawn to the stories embedded in places, cultures, and the people who move through them.
Experience & Education
What I do
Websites, campaigns, taglines, product copy, emails, digital ads, marcom. Copy that earns attention because it earns trust — with a distinct voice, not borrowed vocabulary. B2B and B2C.
Brand voice development, content frameworks, campaign planning, performance marketing. The upstream thinking that makes all your downstream content coherent — and measurable.
Long-form articles, brand stories, travel narratives, thought leadership. Writing with a perspective and a rhythm — shaped by 12 years across fashion, travel, finance, health, and culture.
Selected work
As Head of Curated Content, I led end-to-end brand solutions for tourism boards and global brands — owning strategy, copy, art direction, and social. Each campaign targeted 50K page views and 1.5M impressions. Clients spanned Samsung, Volkswagen, Thailand Tourism, Jordan Tourism, Kerala Tourism, MP Tourism, Hong Kong Tourism, eBay, MasterCard, and AirAsia.
Managed operations, scripting, visuals, and art direction for HolidayIQ's YouTube interview series — a travel-culture show with curated guest conversations.
Social media conceptualisation, copy, and image direction for a blockchain developer conference across Twitter, Instagram, Facebook, and LinkedIn.
Full-scope content for a fintech startup — website copy, LinkedIn social media conceptualisation and copy, and a marketing product deck.
Website and app copy for a healthcare platform and its subsidiary launch — clinical clarity with a warm, accessible consumer voice.
Website copy and Instagram content strategy for a freelance community platform — conceptualisation, copy, and image direction from launch through growth.
Articles across Domesticated Companion (science, health, sports), History A2Z, and personal long-form writing — demonstrating range across registers, audiences, and tones.
Social media work, brand campaigns, visual direction, and more — all collected and presented on Behance.
Let's talk
I work with brands of all sizes — from early-stage startups finding their voice to established names sharpening it. If the work sounds like it might be interesting, reach out.
[email protected]